Specialist in Google Business Profile Optimisation
Drive More Leads with Expert Local SEO and Digital Marketing
With over a decade of experience in digital marketing, SEO, and eCommerce, and 25+ years in sales and marketing, I can help boost your online visibility and generate tangible results for your business.
Proven track record of delivering results for global brands like Michelin
Are You Missing Out on Valuable Local Leads and Customers?
“28% of local searches result in a purchase”
Source: Google
- Your Google Business Profile (GBP) is not fully optimised, causing it to rank lower than your competition.
- You’re missing out on valuable leads from Google Maps and local search results.
- You’re unsure how to choose the right keywords or categories for your GBP.
- Your online reviews and ratings are not effectively managed, impacting your reputation.
- You’re struggling to stand out from the competition in your local area.
- You lack a clear strategy for increasing your local visibility.
- You don’t know how to fully use Google Business Profile to generate leads and sales.
- You’re not sure why your website isn’t showing up in the Google Map Pack.
- You’ve heard about SEO but don’t know where to start or what to prioritise.
- You’re spending time and effort on online marketing but not seeing the results you need.
- Your business information is inconsistent across the web, hurting your local search ranking.
- You’re frustrated with the complexity and constant changes in local SEO.
Hello, I’m Craig Burton. For over a decade, I’ve been immersed in the world of digital marketing, specialising in helping local businesses not just survive, but dominate their local online market.
I have over 11 years’ experience in digital marketing, SEO, and e-commerce and a background in sales and marketing. I’ve seen first-hand how challenging it can be to cut through the noise and get noticed in today’s digital landscape.
That’s why I became passionate about local SEO and Google Business Profile (GBP) optimisation, helping businesses like yours get found by the right customers at the lowest possible cost.
My approach isn’t just theoretical; I’ve personally developed strategies that have helped businesses see their leads double in a month simply by improving their marketing assets. I understand the struggle, because I’ve been in the trenches, and I know what it takes to get real results. I’ve also worked with global brands such as Michelin, driving significant growth and visibility.
My approach is straightforward and effective.
We start with a deep audit of your Google Business Profile (GBP) to identify areas for improvement. Then, we optimise every detail, from your business description and categories to the keywords and images you use, ensuring you’re highly visible to your target audience.
We also handle ongoing updates, create engaging content, and actively manage your online reviews and Q&A to keep your profile fresh and relevant. This ensures you are always in the know with detailed monthly reports showing the value we are delivering. I will also provide technical support for suspensions and other GBP-related issues.
I am able to support single-location businesses to optimise their Google Business Profiles to drive leads and enhance their visibility. However, where I really shine is in managing networks and franchises, where I have extensive experience transforming individual locations into authority GBP locations.
I know how to create a cohesive strategy for multiple locations that will ensure visibility across the entire network, and have a proven track record of delivering high-impact results.
My experience includes creating and growing the Michelin Tyre+ retail chain into a dominating force in local search, with an average of 400% growth in trackable leads for dealers. I was personally responsible for over 600 stores across 14 countries, growing leads from 90,000 to over 1.5 million in four years with zero ad spend. This experience means I am uniquely positioned to scale and optimise multi-location GBP profiles effectively.
I know that one size doesn’t fit all. That’s why my approach is tailored to your specific business needs and goals. I’m here to handle the technical details so you can focus on what you do best – running your business. Whether you’re a single store looking for a boost or a franchise network aiming for dominance, I am here to help.
“Since partnering with Craig, our small business has experienced a significant uplift in local search visibility. We’re now appearing much more prominently on Google Maps, which has been essential for bringing in new local customers. His expertise has genuinely transformed our online presence and made us far more discoverable in our area.”
Richard Knight
Independent Business Owner at Smart Function
Locations Managed
Over the past 11+ years, I’ve successfully managed hundreds of store locations, helping business owners enhance their visibility, attract more customers, and achieve sustained growth.
Lead Growth
Helped Michelin’s TyrePlus retail chain achieve a 400% average increase in leads and grow from 90,000 to over 1.5 million leads per month over four years across 14 countries with zero ad spend through strategic Google Business Profile (GBP) optimisation.
Empowering teams through expert guidance
Why Work With Me
You should partner with me because my extensive experience in optimising Google Business Profiles provides proven strategies to boost your clients’ visibility and sales, while you retain full credit, and I handle all the heavy lifting so you can focus on growing your business
Increased Visibility
Our targeted keyword optimisation ensures your business appears prominently in local search results. We can get you seen by more customers
We will set metrics and I remain focused on delivering measurable results, taking accountability for success
More Customer Engagement
Our active management of reviews and customer interactions will encourage more calls, website visits, and requests for directions.
Businesses with photos on their GBP receive 35% more clicks and 42% more direction requests
Seamless Service
My service operates under your brand – your clients get all the results, and you get all the credit. I handle everything behind the scenes, from updates to performance reports, with detailed monthly reports.
How it Works:
01.
Book a Consultation
Click below to book your free consultation and take the first step towards a more visible and profitable local presence.
02.
I Handle the Heavy Lifting
Once you book, together we will establish your goals and how to achieve them and I’ll conduct a thorough audit of your GBP, optimise your profile for maximum local visibility, manage posts and reviews, and provide you with detailed monthly performance reports
03.
Reap the Rewards
You will see a significant increase in your local visibility, customer engagement, and ultimately, more sales, while you get all the credit, and I handle all the hard work for you.
Find answers to frequently asked questions
I’m not just another agency; my extensive experience in optimising Google Business Profiles, with proven results, including a 400% lead generation increase for Michelin, sets me apart. I provide a white-labelled service, so your agency gets all the credit, and I handle everything behind the scenes.
Unlike others, I offer a fully customised strategy that aligns with your clients’ specific needs, rather than providing generic fixes. I’m not about quick fixes; I’m about long-term success, offering ongoing support, optimisation, and regular check-ins
I use a comprehensive audit to identify gaps in your clients’ GBP listings, and then I optimise them for local search success. This includes refining business categories, enhancing NAP (Name, Address, Phone) consistency, and implementing targeted keyword optimisation for local SEO.
My approach is about getting results, and ensuring your GBP profiles are fully optimised with relevant business details, keywords, and images. I also make sure you get the most out of features like posts and photos, which can significantly increase requests for directions on Google Maps.
I follow a proven process that includes weekly updates, active review management, and regular performance tracking. I provide detailed, bespoke performance reports so you can easily communicate measurable results to your clients.
I focus on data-driven recommendations on the enhancement of the consumer and customer experience that have produced significant growth for my clients, including a 60% lead generation increase in a business quarter for my most recent clients. My methods include optimising the profile to ensure maximum local visibility
I handle everything behind the scenes, providing a complete GBP management service that covers all aspects of optimisation and maintenance. This includes updates, review responses, and regular postings. My white-label approach means that you don’t need to hire new staff or build extra infrastructure. I integrate seamlessly into your workflow, allowing you to focus on scaling your business
While results can vary depending on individual circumstances, you should start seeing improvements in visibility and engagement within the first few weeks of optimising your GBP.
I use regular performance tracking to monitor progress and ensure continued success. My monthly performance reports provide you with detailed insights so you can keep your clients informed
I provide ongoing support, optimisation, and regular check-ins, handling all the heavy lifting so you can focus on growing your agency.
Technical support for suspensions and GBP-related issues is also included. I am also on hand to provide sales and marketing support.
