Hi, I’m Craig Burton
Local SEO Expert, Digital Strategist,
& Business Growth Specialist
Helping businesses grow through smart SEO, digital strategy, and automation.
My career has always revolved around problem-solving, strategy, and growth—whether in sales, hospitality, or digital marketing.
I started out working with my dad in car sales, which gave me my first taste of understanding customers and making deals. Over the years, I worked in various sales roles, from retail stores to flipping burgers in Bournemouth during the summer, and even direct sales for windows and solar panels. These experiences built my resilience, adaptability, and ability to connect with people—skills that would later become invaluable in my digital marketing career.
In 2007, I moved to Thailand, where I somewhat accidentally opened my own restaurant, with a close friend. It was an incredible experience—building a business from the ground up, managing staff, and learning the ins and outs of operations. But after losing my friend, I lost the drive to keep the business going. Searching for a new direction, I took a job offshore as a Camp Boss on a seismic survey vessel—which turned out to be a horrible experience! But, if nothing else, it confirmed that working at sea was definitely not for me.
An opportunity arose to run a restaurant in Bangkok—Home Run Bar and Grill, which led to several years in hospitality management across various locations, ultimatley becoming restaurant manager for multiple ‘Wine Connection’ locations. It took a while to realise that hospitality wasn’t for me, and I wanted a career that combined my skills in sales, strategy, and business growth. That shift led me to online marketing, where I discovered SEO, digital strategy, and the power of growing businesses through data-driven tactics.
After leaving Wine Connection, I joined Smart Traffic, where I learned SEO and refined my expertise in search visibility, lead generation, and business growth, here I first took an interest in Local SEO. What started as a necessity for my own business soon became a full-time passion and career focus.
Fast forward to today, and I’ve worked across SEO, eCommerce, and digital strategy, helping businesses scale, automate, and thrive online. From leading digital transformation for Michelin across 14 countries to COO of a leading agency, my journey has been about adapting, evolving, and driving meaningful results.
What I Do & How I Help Businesses.
SEO & Digital Strategy
Helping brands get found online through organic search.
eCommerce Growth
Optimising online stores, marketplaces, and conversions.
AI & Automation
Streamlining business workflows and marketing with AI.
What I’ve Learned & My Philosophy
SEO isn’t just about rankings; it’s about driving real business results. A well-optimised page in position three that attracts the right audience and converts effectively can outperform a top-ranked page with the wrong audience.
Looking Ahead &
My Vision
The digital landscape is evolving rapidly, with AI, automation, and content authenticity becoming more critical than ever. While many agencies focus on rapid scaling and client churn, my vision is different. I want to keep my agency personal, hands-on, and results-driven—working closely with businesses to make them succeed, rather than simply growing for the sake of it.
I believe in quality over quantity, building meaningful partnerships where my expertise directly impacts business growth.