Welcome to craigburton.info

Hello, I’m Craig Burton, and I’m a digital marketing and SEO specialist.

I help local businesses improve their online visibility. I have over ten years of experience in digital marketing, SEO, and e-commerce, plus more than 25 years in sales and marketing.

Here’s what I offer:

• I focus on Google Business Profile (GBP) optimisation.
• I provide local SEO services.
• I offer digital marketing services.
• I manage GBP for both single and multiple locations, including franchises.
• I offer technical support for GBP issues.

My experience includes:

• I’ve worked with global brands like Michelin.
• I increased Michelin Tyre+ leads by 400%.
• I grew Michelin leads from 90,000 to 1.5 million in four years with no ad spend.
• I’ve managed hundreds of store locations.
• I have experience in the hotel and tourism industry, and have managed online presence for five international hotels.

My approach is:

• I start with a GBP audit.
• I optimise business details, categories and keywords.
• I manage online reviews and content.
• I provide detailed monthly reports.
• I create strategies for both single and franchise businesses.
• I aim to get businesses found by the right customers.
• My approach is straightforward and effective.
• I focus on delivering measurable results.
• I make data-driven recommendations to improve customer experience.

The benefits of working with me:

• Increased online visibility in local search.
• More customer engagement.
• Increased calls, website visits, and requests for directions.
• My service operates under your brand, and you get the credit.
• I offer a customised strategy.
• I aim for long-term success.

This is how my service works:

• You book a free consultation.
• I audit your GBP.
• I optimise the GBP for local visibility.
• I manage posts and reviews.
• I provide monthly performance reports.

My skills include:

• Digital marketing and strategy.
• E-commerce SEO.
• SEO and local search.
• Lead generation.
• Sales and marketing.
• Problem-solving and strategic planning.

My work history includes:

• Chief Operating Officer at Move Ahead Media.
• E2A Digital & e-Retail Manager at Michelin.
• AVP Ecommerce at MBK Hotel & Tourism.
• Digital Marketing Operations Manager at Digital Monopoly.
• Campaign Manager at Smart Traffic.

I have experience in coordinating regional digital ecosystems, e-commerce sites, social media, apps, and traffic acquisition strategies. I also manage pay-per-click campaigns on Google, Bing, and social media. I transform individual stores into authority locations through Google My Business (GMB) and social signals.

I hope this gives you a good overview of what I do and how I can help.

I understand the challenges of cutting through the noise in today’s digital landscape, and I’m committed to providing straightforward and effective solutions tailored to your specific business needs.

I’ll be adding new content regularly, so please check back often. If you’re eager to get started, don’t hesitate to book a free consultation. I’m excited to help you achieve your business goals!

Thank you for visiting!

Craig Burton
https://craigburton.info/